KXNT_35x90 cbssports1140-horizontal-small

university of pennsylviania’s center for health incentives and behavioral economics

File photo of people eating junk food. (credit: Getty Images)

Study: Cash Can Bribe Dieters To Lose Weight

Willpower apparently can be bought. The chance to win or lose $20 a month enticed dieters in a yearlong study to drop an average of 9 pounds — four times more weight than others who were not offered dough to pass up the doughnuts.

03/07/2013

Follow

Get every new post delivered to your Inbox.

Join 1,048 other followers