LAS VEGAS (KXNT) – While he’s one of the newest players on the Vegas auto scene, Tex Earnhardt is anything but a new kid on the block. Just weeks after opening his family’s first two Las Vegas auto dealerships, the founder of Arizona’s popular Earnhardt Auto Centers will celebrate his 65th anniversary in the auto business this weekend.

Behind his larger-than-life persona and trademark “that ain’t no bull” slogan, the 85-year-old Texas native became one of the most recognized TV personalities in the southwest.

After opening a Ford dealership in Chandler, Ariz. on September 4, 1951, Earnhardt spent the next six-and-a-half decades building an auto empire across the Phoenix area. Today, the Earnhardt Auto Centers’ 22 dealerships sell 18 different auto brands and employ nearly 4,000 workers, selling over 48,000 vehicles a year.

“The harder you work, the luckier you get,” Earnhardt said.

Still actively involved in overseeing his family owned-and-operated dealerships with his kids and grandchildren, Earnhardt headed last month’s opening of Earnhardt Buick, Earnhardt GMC, and Earnhardt Mazda on Centennial Center Boulevard in Las Vegas, the family’s first-ever Nevada dealerships.

“We will continue to expand, no question. There are many opportunities in the automotive industry right now and the key to our continued success is flexibility. In the 65 years that we have been in such a business with its many ups and downs, we have weathered the storms by continuing to think big and by spending to get and keep customers and employees,” Earnhardt said.


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