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Match.com Using Facial-Recognition Technology To Help Users Find Dates That Look Like Exes

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(Photo credit: LOIC VENANCE/AFP/Getty Images)

(Photo credit: LOIC VENANCE/AFP/Getty Images)

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LAS VEGAS, Nev. (CBS Las Vegas) – Popular dating site Match.com will use photos of users’ exes to determine which type of look they’re attracted to in order to find them a dating match.

The dating site has partnered with Three Day Rule, a Los Angeles-based matchmaking service, which has dating experts that act as personal dating concierges who hand-select and personally meet every potential match before making a formal introduction to clients, Mashable reports.

Members of Match.com will be able to upgrade to Three Day Rule’s premium service which will ask users to send pictures of exes to determine the type of look they’re attracted to. Three Day Rule will then use facial-recognition technology in an effort to help users find dates.

“People have a type and it’s not necessarily about height or race or hair color, but a lot of it is about face shape,” Talia Goldstein, the founder of Three Day Rule, told Mashable.

The service for premium members, which will cost $5,000 for a six-month package, is typically for a small demographic of high-end clients who do not have the time to find dates. Those members will be assigned a professional matchmaker who will coach the client and get to know their preferences. They will also go on pre-dates with potential mates so that the member’s time is not wasted.

Premium members will be required to submit pictures of their ex-boyfriends or ex-girlfriends so that matchmakers will be able to gauge the face shape that their clients are attracted to in their databases and networks.

“I’ve noticed over my years in matchmaking that people have types,” Goldstein told Mashable. “I always ask my clients to send me photos of their exes. They say that they don’t have a type, but when I see the photos, to me they look very similar. The ex’s may be different ethnicities, or have different hair color, but their facial structures are the same.”

In addition to facial structure, personality and interests will also be used to pair their clients up with a match.

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