(Las Vegas, NV)  —  Las Vegas’ most successful tourism campaign is celebrating its tenth anniversary.

The Convention and Visitors Authority is launching what it calls a “reimagined take” on the now-famous “What happens here, stays here” slogan, featuring three new commercials.

“What Happens Here” was launched in 2003, and helped Sin City attract nearly 40-million visitors a year.

The campaign is now in the Madison Avenue Advertising Walk of Fame.


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