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What Happens Here…10 Years Later

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(photo: Ethan Miller/Getty Images)

(photo: Ethan Miller/Getty Images)

tate south Tate South
Email Tate at tate.south@cbsradio.com
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(Las Vegas, NV)  –  Las Vegas’ most successful tourism campaign is celebrating its tenth anniversary.

The Convention and Visitors Authority is launching what it calls a “reimagined take” on the now-famous “What happens here, stays here” slogan, featuring three new commercials.

“What Happens Here” was launched in 2003, and helped Sin City attract nearly 40-million visitors a year.

The campaign is now in the Madison Avenue Advertising Walk of Fame.

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