(Las Vegas, NV) — Wynn Las Vegas has launched a new interactive ad campaign. About one thousand cabs will be equipped with GPS devices, allowing riders to take audio and video tours of Wynn and Encore’s offerings. Officials say it’s a “fun” way to help visitors “make an informed decision about their plans.” Wynn officials expect more than 50-thousand passengers will be exposed to their message each day.
Steve Wynn, Chairman and CEO of Wynn Resorts Limited speaks at a press conference after the companies annual general meeting in Macau on May 17, 2011. US casino mogul Steve Wynn said that his gaming firm has become a "Chinese company", with the US-based Wynn Resorts holding its first annual meeting in the world's biggest gaming hub. AFP PHOTO/MIKE CLARKE (Photo credit should read MIKE CLARKE/AFP/Getty Images)