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SNWA Newest “Angel” is an Interesting Guy!

Southern Nevada Water Authority started a new ad campaign this summer featuring Joe (J.R.) Gennuso with the slogan “Be an angel. Don’t water on Sundays.” J.R. is featured standing in a yard donning a leather motorcycle vest and proudly displaying his tattoos. Critics are finding this ad problematic because in 2008 J.R. was found guilty of felony battery and later sentenced three years probation for being involved in a bloody bar brawl. The ad’s clever use of J.R. is hinting at his affiliation with the Hells Angels and the SNWA’s new policy of not watering lawns on Sundays. Despite the negative publicity that media is throwing his way, J.R. will probably end up on top and land a few more advertising opportunities.
Listen to the Heidi Harris Show every weekday morning from 6-9.

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