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UFC: Reports of $4.2 Billion Sale Were False

UPDATE: A UFC spokesman told Yahoo Sports late Monday that reports of a $4.2 billion sale of the mixed martial arts fighting sport were false.

“’s report indicating that the UFC has been sold is false,” UFC vice president of public relations Dave Sholler told Yahoo Sports in the statement. “We’ve communicated that to our staff members tonight via an internal memo.”

The original story appears below…

LAS VEGAS (KXNT) – Las Vegas’ Fertitta brothers may be out of the UFC following reports a long-discussed deal to sell the mixed-martial arts powerhouse has been finalized at a price tag of 4.2 billion, according to published reports.’s Jeremy Botter was the first to report the sale Monday from current owners Zuffa, led by Lorenzo and Frank Fertitta, to an investment group including WME-IMG, the Dalian Wanda Group, The Kraft Group and Tencent Holdings.

The Fertittas, who co-founded Station Casinos, were expected to step away from the UFC, though UFC president Dana White was reported to be staying on to continue leading the company.


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