Listen Online - Listen on Mobile Radio.com | Mobile App Info

50 Cent: SMS Audio Benefits From Beats/Apple

50 Cent thinks the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company.

“The success of Beats is great for us. It makes the category understand how valuable our association is to that company,” he said. “When they see the company, and see that it sold for $3.1 billion, they go: ‘That one is definitely next, that’s the one that has the cool factor connected to it while producing quality products.’

“If there’s another company that does it, it’ll be SMS,” he said. “So it’s like when you’re playing basketball in the park: We got next.”

Beats Electronics, the leader in the headphone market and a music streaming company, was acquired by Apple last month. SMS Audio has been around since 2011.

On Wednesday night, 50 Cent was joined by the company’s new pitchman, New York Knicks basketball star Carmelo Anthony, at a penthouse hotel party as SMS introduced its new line of sports headphones in both wired and wireless editions.

Anthony said he was interested in being more than a spokesman, saying he already “did the endorsement thing.”

“You’re seeing everyone make so much money off of me. I want to start making money off of myself,” he said. “That was one reason I sought out the opportunity.”

While he talked freely about his work with SMS, he laughingly brushed off questions about his basketball future. Anthony is considered one of the top prizes in the off season free agency market if he opts to test it.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Las Vegas

Get Started
Introducing Your New Podcast Network Play.it
%d bloggers like this:

Listen Live