LAS VEGAS (AP) — A Las Vegas Strip casino is turning its flashy LED signs into giant love notes to the masses.
The Cosmopolitan casino plans to start broadcasting the animated works of contemporary British artist Tracey Emin every hour for about 3 minutes, starting on Monday.
Passersby will see about a dozen giant indoor and outdoor marquees go black and an invisible hand writing phrases such as “I promise to love you” in glowing letters.
Cosmopolitan marketing director Lisa Marchese says it’s part of the casino’s ongoing efforts to put interactive art in unexpected places, including the property’s 65-foot-tall marquee.
Emin says she finds Las Vegas to be a romantic city and hopes the display gives viewers a moment to reflect on love amid the hustle and bustle of the Strip.
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