As the founder and president of Shane Green Enterprises, Shane Green works with modern luxury hospitality and retail corporations by leading executive teams to design a cultural blueprint, open or transform hospitality properties and aid failing resorts. Green received his Bachelor’s Degree in Marketing, Business Administration and Social Psychology from Canterbury University in his native country of New Zealand which allowed him to combine the two fields of psychology and business to help his clients create successful outcomes as well as implement a specialized approach to today’s workforce and consumer.
“I believe the combination of the two fields of marketing and psychology is applicable since business has changed,” Green explained. “If you think about business; manufacturing really drove its focus the last 250 years. In the past 10 years, business has changed. It used to be what has been produced, how many and what is the cost. Now the focus is on the customer and all businesses are asking, ‘What does the customer want? How do I connect with the customer and create a relationship?’ This is where social psychology can answer those questions and help businesses establish those partnerships with clients. Psychology is about understanding human beings.”
According to Green, clients and customers now expect and demand an individualized experience and Green uses his background to teach his business clients how to read and understand each consumer so those in business can connect, promote a feeling of well-being and make recommendations in sales to satisfy current and potential customers on a personal basis. The study of psychology has become an important tool in business since the cultural environment has taken on the role of understanding all people.
“I think it is important to realize what education can provide,” Green said, adding that his company values training and continued learning and it is part of its strategy for success. “I urge everyone to take advantage of getting an education. It is an opportunity in a risk-free environment to challenge and then discover ways of thinking that will allow you to become more successful in the real world. This is an investment in you.”
Debbie Hall is practically a Las Vegas native (34 years and counting) and loves experiencing everything in Southern Nevada from the Las Vegas Strip to the surrounding mountains and Lake Mead. She also teaches at the University of Nevada, Las Vegas and loves sharing her knowledge. Her work can be found on Examiner.com.