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Nevada Revs Up Traffic Safety Campaign

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(photo: VOLKER HARTMANN/AFP/Getty Images)

(photo: VOLKER HARTMANN/AFP/Getty Images)

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LAS VEGAS (AP) — State police and transportation officials are launching a drive to tell Nevada motorists to pay attention to red lights and stop signs.

The Nevada Highway Patrol and state Department of Transportation say 371 people died and more than 3,000 were seriously hurt in crashes at intersections between 2008 and 2012.

Officials say more than 80 people died in 2012 alone in 10,000 crashes at Nevada intersections.

The safety campaign features billboards, TV and radio public service announcements, and on-line ads featuring Reno mother Cheryl Johnson.

Johnson’s daughter, Jayme, was killed in 2010 when her vehicle was hit broadside by a vehicle speeding through a stop sign.

Nevada DOT chief Rudy Malfabon says that, too often, drivers run red lights or stop signs — leading to deadly consequences.

 

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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