(Las Vegas, KXNT)- The second annual Life is Beautiful festival has its official dates set for 2014. The urban festival will be held in Downtown Las Vegas from October 24-26.
Last year, 60-thousand people attended the two-day event, which featured music, food and art. That number is expected to go up even more, especially with the addition of an extra day. Founder Rehan Choudhry says organizers are working on some changes to the festival in an effort to keep festival-goers guessing.
“The goal is to continue to be to catch people off-guard every year. Part of that is going to be taking the elements we introduced last year and evolving on them and making them better,” said Choudhry. “We’re focusing a great amount of attention on further ingraining local talent into the overall programming portfolio.”
Choudhry says they are currently working on even more surprises, but is not yet ready to disclose them just yet. He advises everyone to keep an eye out for major announcements in the coming weeks.
Although more people are expected to attend the festival this year, Choudhry says the sense of intimacy will stay intact, making sure everyone experiences positivity and a sense of community.