(Las Vegas, NV) — December 26th is Gift Card Exchange Day. The event helps consumers exchange unwanted gift cards received over the holidays for cold-hard cash. Managed by the same team behind GiftCardGranny.com, the popular online marketplace for buying and selling gift cards, Gift Card Exchange Day is intended to raise awareness about consumers’ ability to get cash for unwanted cards.

CEO Luke Knowles talked with the KXNT Morning News. This is how it works: users can visit GiftCardExchangeDay.com and enter their gift card brand and amount. They will receive several bids from reputable resellers and quickly determine the best offer. Once the user selects a reseller, he or she will be redirected to the company’s website and a payment method can be chosen. Depending on the reseller, payment can be made via check, PayPal, or in the form of an Amazon e-gift card.

Since search for the phrase “exchange gift card” peaks on Dec. 26, Gift Card Granny CEO Luke Knowles decided to launch the event on that date in 2011. Since then, the event has helped raise awareness about the secondary gift card market and provided a much-needed outlet for dissatisfied gift card recipients.


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