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Silver State Health Exchange on Schedule for October 1 Launch

Las Vegas CBS KXNT – The “go live” date for state health insurance exchanges is October 1, 2013, but a lot of states won’t be ready, and some declined to participate in building an exchange.

Nevada’s on time, according to Silver State exchange executive director Jon Hager, who says there’s an all-out effort underway to educate the state’s health care consumers about the requirements of the Affordable Care Act.

Specifically, the individual mandate to buy health insurance is still inplace, even though the Obama administration has extended the mandate for companies to buy health insurance for employees. Hager told KXNT the state is working to make sure residents understand they’ll be penalized on the 2015 federal income taxes if they don’t have health insurance by January of 2014.

Although the Silver State Exchange has not yet opened for business, its name has already been changed. The state hired an advertising agency to come up with a new, less confusing name. It’s now called Nevada Health Link.

An advertising campaign for Nevada Health Link will start later this month.

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