CARSON CITY, Nev. (AP) — Gov. Brian Sandoval says a new advertising slogan for Nevada captures the state’s “DNA.”

The Nevada Tourism Commission selected the slogan “Nevada: A world within. A state apart.” But Sandoval decided that he wanted to incorporate it with other government programs and agencies.

The campaign conceived by Y&R advertising agency comes as Nevada prepares to celebrate its 150th year of statehood in 2014.

The television ad campaign kicks off April 15 in Nevada’s core tourism markets — Los Angeles, San Francisco and Phoenix.

State tourism director Claudia Vecchio said the umbrella message will appear on state agency brochures and literature, such as the Nevada Division of State Parks and the Governor’s Office of Economic Development.

More than 52 million people visited Nevada last year.


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