Electric Daisy Carnival Rakes In Millions
(Las Vegas, NV) — The three-day Electric Daisy Carnival (EDC) held at the Las Vegas Motor Speedway in June 2012 pumped an estimated $207 million into the Clark County economy.
The study, commissioned by the producers of Electric Daisy Carnival, revealed that 90% of the attendees traveled from outside the Las Vegas area, combining with the local market for spending of more than $103 million, a 45.4% increase over 2011.
And according to EDC Spokeswoman Erika Raney, 2011 is what made 2012 successful. “The buzz from 2011 created an astounding response the following year. We then saw a jump in attendance from 80,000 to 115,000 a day.”
This included more than $28.3 million spent in accommodations, $19.8 million in transportation, $19.6 million in dining, $17.2 million in gaming, $10.5 million in entertainment and $7.9 million in retail.
The week-long activities drew more visitors to the area for an extended period of time resulting in $70.6 million more in output, 618 more full-time equivalent jobs, $28.5 million more income for Clark County workers, and an estimated $4.2 million in state and local taxes than the year prior. Daily attendance peaked at 82,000 in 2011 while the 2012 festival sold out with daily attendance peaking at 115,000 revelers.
Plans for the 17th annual Electric Daisy Carnival and its return to Las Vegas Motor Speedway, including the return of the highly acclaimed EDMbiz Conference, will be announced in the near future.