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Reno Air Races Get New Title, Sponsor

Reno, NV (AP) — The Reno Air Races are getting a longer name in a nod to sponsors donating hundreds of thousands of dollars to keep the event alive.

The Nevada Commission on Tourism on Wednesday christened the race “ Reno National Championship Air Races and Air Show Presented by Breitling.”

The change comes after the tourism commission offered up a three-year, $600,000 sponsorship that will be paid by surplus room tax money.

Breitling is a watch company that has long sponsored the races and is contributing $200,000.

The Reno Gazette-Journal reports some commissioners were concerned the name was too long, although it was unanimously approved.

The sponsorships are an effort to keep the races going after a plane crash at last year’s event killed 11 people.


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