LAS VEGAS (CBS LAS VEGAS) — A simple leg cross and some sex appeal with a little feminine charm has shown that women can flirt their way to success, according to a new study.
Laura Kray, author of the study and professor at the Haas School of Business at the University of California-Berkeley, told the National Post that flirtation is a form of dominance.
“Just being friendly, women run the risk of people thinking they’re pushovers,” Kray told the National Post. “But when friendliness is balanced with flirtation, which is a signal of dominance and confidence and self-regard, then they actually do better.”
After conducting one experiment involving 100 students, both male and female, the National Post reports that the study shows females rely more so on charm while bargaining. Kray also saw that when women were more friendly than flirtatious in certain situations, it led to worse economic outcomes.
The study – which will be released in October in an issue of Personality and Social Psychology Bulletin — noted that Madeleine Albright, the first woman to be named U.S. secretary of state, admitted in 2009 to having used flirtation as a tool.
Many feminists believe this is just a step backward for women after many years of working so hard.
Kray understands that being overly sexual can have a lot of negative consequences.
“There are shades of grey to the approach,” Kray told the National Post. “When I present this to audiences of women executives, and I say, ‘Why don’t you think about flirting a little bit?’ loosening up is what I mean. People under-appreciate the value of playfulness.”