LAS VEGAS (KXNT NEWSRADIO);  Public restrooms at the Thomas & Mack Center in Las Vegas have been outfitted with mirrors that give the visitor a glimpse of himself (or herself) behind bars. It’s part of an anti-drunk driving campaign launched at UNLV’s athletic arena ahead of the St. Patrick’s Day Weekend.

The idea came to Erin Brean during the Christmas season. Brean, director of UNLV’s Safe Community Partnership imagined an image of Santa Claus behind bars, with a “this could happen to you” warning. The idea evolved over the months, and the resulting campaign requires the arena patron to encounter himself —  post-potty–  as he would appear in jail, with the message “This could be you.”

“So we’re hoping that people are going to make a smart choice the very first time they’re faced with their image behind bars,” Brean told reporters at the campaign preview, “and not wind up behind bars for real, and certainly not wind up taking another life.”

Drunk driving crashes are responsible for a third of traffic fatalities on Nevada roads. There were 45 traffic  fatalities involving alcohol in Clark County last year.

Brean was flanked by officers from the Nevada Highway Patrol and Las Vegas Metro Police.

  1. hclay says:

    Why not in the women room also???

Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

More From CBS Las Vegas

CBSLocal App
Watch Live

Listen Live