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The Last Private Place? Anti-DUI Campaign Invades The Men’s Room

LAS VEGAS (KXNT NEWSRADIO);  Public restrooms at the Thomas & Mack Center in Las Vegas have been outfitted with mirrors that give the visitor a glimpse of himself (or herself) behind bars. It’s part of an anti-drunk driving campaign launched at UNLV’s athletic arena ahead of the St. Patrick’s Day Weekend.

The idea came to Erin Brean during the Christmas season. Brean, director of UNLV’s Safe Community Partnership imagined an image of Santa Claus behind bars, with a “this could happen to you” warning. The idea evolved over the months, and the resulting campaign requires the arena patron to encounter himself —  post-potty–  as he would appear in jail, with the message “This could be you.”

“So we’re hoping that people are going to make a smart choice the very first time they’re faced with their image behind bars,” Brean told reporters at the campaign preview, “and not wind up behind bars for real, and certainly not wind up taking another life.”

Drunk driving crashes are responsible for a third of traffic fatalities on Nevada roads. There were 45 traffic  fatalities involving alcohol in Clark County last year.

Brean was flanked by officers from the Nevada Highway Patrol and Las Vegas Metro Police.


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