(Las Vegas, NV) — The Las Vegas Hilton may soon have to find a new name. The Hilton hotel chain has told the off-Strip resort it will end its licensing agreement on January 1st. That means the resort, owned by Colony Capital, will have to give up the Hilton name and its loyalty program.
A spokesman for the Vegas Hilton says discussions are under way with other hotel chains, and it’s possible a new license agreement will be reached with Hilton. The hotel and casino first opened as the International in 1969 and was later purchased by Hilton. Colony bought the property in 2004.