(Las Vegas, NV)  —  The newest resort on the Vegas Strip hopes to lure gamblers with a new promotion.  The Cosmopolitan of Las Vegas is offering players $100 in free play if they lose the same amount in a single day. 

Officials say it’s a chance for the hotel and casino to build a database of potential customers.  Although the Cosmopolitan has shown a profit since opening in January, its gaming revenues are below those of neighboring Strip resorts.

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