Casino Offers Incentive for Gamblers
(Las Vegas, NV) — The newest resort on the Vegas Strip hopes to lure gamblers with a new promotion. The Cosmopolitan of Las Vegas is offering players $100 in free play if they lose the same amount in a single day.
Officials say it’s a chance for the hotel and casino to build a database of potential customers. Although the Cosmopolitan has shown a profit since opening in January, its gaming revenues are below those of neighboring Strip resorts.