MGM Resorts Revamps Loyalty Program
Would you like be a dophin trainer for a day? How about performing a cameo role in the Viva Elvis show? Dance lessons with the Jabbawockeez sound appealing?
MGM Resorts International is launching a new loyalty program called “M Life” that will allow frequent customers to earn more than just free buffets and gifts.
“M Life” will feature four tiers, with guests moving up to higher tiers and more rewards based on casino play, hotel stays and use of the MGM Resorts amenities. You can even keep track of points on the internet.
M Life is reportedly MGM Resorts’ latest response to other company loyalty programs, most notably Caesars Entertainment Corp.’s Total Rewards. It will begin as a casino rewards program, with the expanded perks and amenities to be launched later this year.
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