Some 15 percent of online sales will be off of people’s wishlists this holiday season.
That’s according to GSI Commerce, which operates 100 of the biggest online stores for such household names as Toys “R” Us and Bath & Body Works. Wishlists account for only one percent of online sales the rest of the year, but 15 percent from October through December. Wishlists are similar to bridal or baby shower registries online and are gaining greater acceptance. The National Retail Federation says some six in ten online retail sites included holiday wish lists on their websites last year. That’s a nearly 60-percent leap from 2008. Many large retailers such as Target and JC Penney also have iPhone apps to let shoppers access gift registries while they’re out shopping.