The newest version of Microsoft’s popular Internet Explorer browser will offer a new security feature.
The company says Internet Explorer 9 will include “tracking protection” that will give a users the ability to stop sites from gathering information on them. The company says the technology is based on something that’s already included in the current version of Internet Explorer 8 that allows certain sites to be blocked. The move is an effort to stop elements included on some Web pages that can automatically track Internet pages being viewed and build a profile of a user over time.
Last week, the FTC suggested a “do not track” option be included in Web browsers to limit advertisers’ ability to collect consumer data online. It’s not a move appreciated by advertisers. Microsoft says its new feature will do exactly what the FTC has suggested by allowing users the option of blocking content from certain advertisers within a Web page. Microsoft says it’s a sort of an online”do not call” list. IE9 is expected to be released sometime next year.