Remember the “Do Not Call” registry? Imagine something similar for the Internet — where users can opt out of having their moves tracked by marketers.
Federal regulators are thinking about creating a “Do Not Track” list for consumers tired of being targeted by online advertising, based on their surfing choices. It’s one of several proposals in a privacy report released yesterday by the Federal Trade Commission. The report is aimed at protecting consumer information in both the online and offline world — even as the collection of personal data becomes more widespread. Much of this kind of information gathering is done without consumers even being aware of it.