world aids day 385 World AIDS Day

World AIDS Day is being observed today to encourage greater public awareness about the disease some 30 years after the pandemic began.

Mark Ishaug, the incoming president and CEO of AIDS United, says tremendous gains have been made on the scientific front to battle the illness. While acknowledging the steps that have been taken in reigning in the spread of HIV/AIDS, Ishaug says much work remains in both the laboratory and the public arena.

He says one of the most serious misconceptions about the disease in the U.S. is that AIDS is a chronic, manageable illness that has just “gone away.” Ishaug confirms people are living longer with the disease but drugs are still not able to prevent HIV/AIDS transmission. According to Ishaug, one of the fastest growing regions of the U.S. for the spread of HIV/AIDS is in the South. He points to poverty and homelessness as two of the key reasons for the rise in cases of the disease. Ishaug adds that stigma and discrimination among those living with HIV/AIDS also must be addressed in order to make even greater strides toward both treatments for the illness and an eventual cure.

Las Vegas is going RED on December 1st to honor World AIDS Day. Meet Las Vegas and Lou Ruvo Center will be illuminated in RED to raise awareness of the fight against AIDS and HIV in Africa. Over 80 landmarks around the world will be lit RED to highlight the fact that with continued funding and awareness, an AIDS free generation and the end of mother-to-child transmission of HIV is an attainable and realistic goal by the year 2015. RED is the brand co-founded by Bono which has along with its partners raised $160 million for the Global Fund to benefit their HIV and AIDS programs in Africa. For more information about RED and World AIDS Day please visit

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