The two “apples” are now one — at least when it comes to selling Beatles music.
Apple Inc. has finally landed the rights to sell copies of the Beatles music — which had been controlled by Apple Corps, the corporation founded in 1968 by the original Beatles. Neither side is talking details about the deal. For example, it’s unclear whether Apple is shelling out anything above the 70 percent of sales it usually pays to labels and artists. But Apple will be devoting a chunk of its iTunes front page to promoting the Beatles — trying to boost sales to those who haven’t acquired digital copies of the Fab Four’s music through ripping their CDs, digitizing their vinyl collections or through other means.