AOL Gets A New Look And A New Mission
AOL has introduced a new homepage along with a variety of new content.
AOL Consumer Advisor Regina Lewis said the company is competing with Google’s search engine because, quote, “people don’t want to search, they want to find.” Lewis said AOL’s looking ahead to a time when content moves between all kinds of different screens, from laptops to tablets to plasma TVs. AOL will also vary its content depending on the time of day to reflect people’s different Internet habits at work and at home. The idea is not only to expand AOL’s base of 15-million daily visitors, but to also prompt repeat visits around the clock.