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Disney Boosts Digital Entertainment

disney digital 385 Disney Boosts Digital Entertainment

Jimmy Pitaro, has taken a job as co-president of Disney Interactive Media Group.

This looks like another large-scale attempt to clarify and bolster its Web strategy, which has had a long and often rocky history. Pitaro outlined the new setup, which will put the focus on the online gaming landscape. Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com. That failed, and was one of many efforts to define the online media company’s Web strategy.

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