Prince, the 52-year-old music icon has pronounced the internet dead, refusing to use any digital platforms to distribute his music.
Instead the artist has opted to release his latest album 20Ten in CD format only as a cover-mount free giveaway with The Daily Mirror this weekend.
Talking to The Mirror, Prince said: “The internet is completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it.”
He went on to say: “The internet’s like MTV. At one time MTV was hip and suddenly it became outdated.
Prince also criticised the advent of gadgets and computers: “All these computers and digital gadgets are no good.
“They just fill your head with numbers and that cant be good for you.”
Prince has taken his war against the internet one step further by shutting down his official website. His battle began in 2007 when he famously announced his intention to file lawsuits against eBay, YouTube and the Pirate Bay for the misuse of his music. Ever since he has banned such sites from using his music in any fashion and refused to work with legal paid-for options like iTunes, 7Digital or eMusic.
His new album is his 27th release and may be distributed via Warner Brothers in the US – but there will be no downloads available in the world.
So here’s the deal…he’s making CDs and using a newspaper to distribute the CDs. While I still buy CDs, it seems they’re more and more being replaced by on-line buying. And, while subscribe to the local Review-Journal, more and more newspapers are going out of business as people get more of their news from other sources, including television and…the internet. Has Prince lost his relevance? Is he out of date? Is he lost in a time warp? Let me know what you think.
– Alan Stock