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Harrah's Plans Retail, Entertainment Center

project ling Harrah's Plans Retail, Entertainment Center


Harrah’s Entertainment is considering a retail and entertainment center development in the short thoroughfare that runs from the Strip to Audrie Street between the Flamingo and O’Sheas.

The Project Linq center would include restaurants, bars and shops along a promenade that leads to a 550-foot observation wheel in the back of the property.

“We’re really aiming for a fun, entertaining, cutting-edge experience,” said Marybel Batjer, Harrah’s vice president of public policy and communications. “The really fun attraction is the observation wheel. It’s like the London Eye or the Singapore Flyer. They’re really quite spectacular. The capsule you sit in becomes its own experience, the way they’re outfitted.”

With nearly 150,000 hotel rooms, Las Vegas needs attractions more than accommodations to pump up visitor count. Hotel occupancy rates have dropped to 79.3 percent compared with 82.4 percent a year ago, the Las Vegas Convention and Visitors Authority reported.

Would you agree with Marybel Batjer’s observation that Las Vegas needs attractions more than accommodations to pump up visitor count?  Put me down on the side that agrees with her and salutes Harrah’s for considering this proposal.  We have enough hotel rooms and with the additional rooms at City Centre recently being added, some complain that we have too many rooms available and that the resorts have to take a big cut in room rates in order to attract tourists.  Let me add, that we not only need more attractions, but we need more “affordable” attractions and Project Ling might just be the one to get the ball rolling.  Let me know what you think.

– Alan Stock


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