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Harrah's Plans Retail, Entertainment Center

project ling Harrah's Plans Retail, Entertainment Center


Harrah’s Entertainment is considering a retail and entertainment center development in the short thoroughfare that runs from the Strip to Audrie Street between the Flamingo and O’Sheas.

The Project Linq center would include restaurants, bars and shops along a promenade that leads to a 550-foot observation wheel in the back of the property.

“We’re really aiming for a fun, entertaining, cutting-edge experience,” said Marybel Batjer, Harrah’s vice president of public policy and communications. “The really fun attraction is the observation wheel. It’s like the London Eye or the Singapore Flyer. They’re really quite spectacular. The capsule you sit in becomes its own experience, the way they’re outfitted.”

With nearly 150,000 hotel rooms, Las Vegas needs attractions more than accommodations to pump up visitor count. Hotel occupancy rates have dropped to 79.3 percent compared with 82.4 percent a year ago, the Las Vegas Convention and Visitors Authority reported.

Would you agree with Marybel Batjer’s observation that Las Vegas needs attractions more than accommodations to pump up visitor count?  Put me down on the side that agrees with her and salutes Harrah’s for considering this proposal.  We have enough hotel rooms and with the additional rooms at City Centre recently being added, some complain that we have too many rooms available and that the resorts have to take a big cut in room rates in order to attract tourists.  Let me add, that we not only need more attractions, but we need more “affordable” attractions and Project Ling might just be the one to get the ball rolling.  Let me know what you think.

– Alan Stock

  • Agree....

    I’m glad they are attempting it in this economy.

  • Brian

    What a stupid idea….only a fool would think this will bring in more people! It’s bad enough now to walk around all the people who are galking at the crap. All those lame kiosks and the MUCH too loud music at IP. If anyone thinks people are going to gamble at Harrah’s or IP are crazy.

  • Angelo

    I believe the overall idea has merit. Right now Imperial Palace front with its driveway in and out on the sidewalk is a mess. O’Sheays is old and the side street between Flamingo and O’Sheays is like a dark ally and could be converted to a nice pedestian area with shops and resturants (keep it affordable not necessarily the 4 and 5 $ sign type eateries). With the Famingo and its history and glitz as the centerpiece. There is a lot of space behind the very classy Hilton Grand Vacations Resort on the grounds of the Flamingo which has a mono rail station could also be utilized. Looks like a project that can be done in 3 independent phases. I think the concept is good by using what you already have rather than a demolition and 3 or 4 year building project. I think Harrah’s people have the right concept in mind.

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